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The Hustle Blend pouch beside a glass of black coffee and a spoon of powder
Nootropic coffee. Made for coaches.

The Hustle Blend

The coffee for coaches who run on 6am classes and back-to-back clients. 120mg of caffeine paired with L-theanine, plus 3300mg of functional mushrooms and four adaptogens in every cup. 30 coffees a pouch. Just add hot water.

Pick your stack
Buy now. €84
Free delivery5 to 10 working days
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In every serving
Lion's Mane 1000mg, Chaga 1000mg, Cordyceps 1000mg, Ashwagandha 400mg, Reishi 300mg, Bacopa 300mg, Panax Ginseng 250mg, L-theanine 240mg, Ginkgo Biloba 120mg, caffeine 120mg. Vegan. Made in the UK.
How to make it
One heaped tablespoon in 250ml of hot water or milk. Stir well. One a day. Works iced or in a shake too.
Good to know
Best before end of June 2027. 240g pouch, 30 servings. Not intended for children or pregnant or breastfeeding women.
Nuu day. Nuu you.

One scoop.
Then get to work.

Made for training days and the long days around them. One heaped tablespoon in hot water, milk or your shaker, and you're out the door.

Get 3 months for €84
Made for the people who coach

Your clients get your best. So should your coffee.

PTs, Pilates and reformer instructors, group fitness and S&C coaches. You're on at 6am, you're still cueing at 8pm, and there's programming and admin in between. The Hustle Blend is one mug that covers the lot.

06:00
First class
One mug before you unlock the studio. Up and switched on, without the jittery edge.
10:00
Back-to-back clients
Every client deserves the same coach. Not the one running on fumes by the fourth session.
14:00
Programming and admin
The part of the job nobody sees. Sit down, get locked in, get it done.
18:00
Evening class
One a day is plenty. Have it early and keep your sleep, because recovery matters.
#NUUDAYNUUYOU

Fuelled by ambition

Athletes, run clubs, early starts and people who turn up. This is the crew that's been drinking it.

Watch their stories
How I lock in. A morning with The Hustle Blend
Bobby Harrison. Boxing
Mike Stolworthy
Zach Taylor. Running
Two athletes resting on the stands after a night track session
Runner catching his breath on the track at night
Athlete on the running track at night
Hustle Dept. planning session with an iced Nuubrew
The Nuubrew Coffee Run Club group in Nuubrew t-shirts after a run
Nuubrew Coffee Run Club
Working through plans in the Hustle Dept. with an iced Nuubrew
Hustle Dept.

What's in it, and why

You know your stuff, so here's the full label with the doses. No proprietary blend, nothing hidden.

Caffeine
120mg
From the coffee itself. About a strong mug’s worth, enough to get you going without going over the top.
L-theanine
240mg
An amino acid found in green tea. Paired with caffeine at 2:1, the most researched combination in the focus coffee space. People use it to take the jittery edge off caffeine.
Lion’s Mane
1000mg
The mushroom everyone chasing focus is talking about. Being studied for its role in brain health.
Cordyceps
1000mg
Popular with athletes and the endurance crowd. Studied for exercise performance and energy.
Chaga
1000mg
A mushroom rich in antioxidants, used for centuries in Eastern Europe and Asia.
Ashwagandha
400mg
One of the most researched adaptogens. Widely used by lifters and coaches for stress and recovery.
Reishi
300mg
Traditionally used in Asian medicine for calm and balance.
Bacopa Monnieri
300mg
An Ayurvedic herb traditionally used for memory and learning.
Panax Ginseng
250mg
Traditionally used for energy and vitality. A classic in the herbal world.
Ginkgo Biloba
120mg
Traditionally used for mental sharpness.

Per 8g serving. Mushrooms and herbs are concentrated extracts (4:1 to 10:1). Research on many of these ingredients is still ongoing, and results vary from person to person.

Your usual coffee vs The Hustle Blend

Per cup
Mug of instant
The Hustle Blend
Caffeine
Roughly 60 to 80mg
120mg
L-theanine
None
240mg (2:1 with caffeine)
Functional mushrooms
None
3300mg (4 types)
Adaptogens and herbs
None
1070mg (4 types)
Cost
Cheap, does one job
From 83c a cup

The honest bit

It's a coffee, not a miracle. It won't do your programming for you. What it is: a proper dose of caffeine, the caffeine and L-theanine pairing that a lot of the research is built on, and a stack of mushrooms and adaptogens you'd otherwise buy as separate tubs. All in one mug, under €1 a cup.

Get 3 months for €84

Quick answers

When will it arrive?
5 to 10 working days, anywhere in Ireland or Northern Ireland. Delivery is free.
Is it a subscription?
No. You pay once and that’s it.
How long does a pouch last?
30 coffees, so a month at one a day. Best before end of June 2027.
Is it vegan?
Yes. It’s vegan, non-GMO and made in the UK.
More answers and queries
Run a studio or coach a crew?

Grab a box of 10 for your clients

Trade pricing for IFT graduates, instructors and studios. Sell them on at your front desk or add one to a client package.

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